The Customer Who No Longer Trusts You
Trust now sits level with price and quality as a reason people buy, and the machines standing between companies and their customers are eroding it.
I spent thirty-five years in the energy sector leading transformation, strategy and businesses across North America and Southeast Asia. Now I write about how leaders can navigate change: in their organizations, in the energy transition, and in strategy, drawing on both hard-won experience and the great management thinkers whose ideas still hold up.
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We have never managed more precisely, or been trusted less. That is not a coincidence.
Trust now sits level with price and quality as a reason people buy, and the machines standing between companies and their customers are eroding it.
When a striker steps up to take a penalty kick, the goalkeeper almost always dives - left or right, committed and airborne before the ball is struck. It looks like the
The metrics were up and to the right. The team presented to the steering committee. Someone said, "This is exactly what we needed - let's scale it."
Somewhere in your industry right now, a company’s dashboards look healthy. Revenue is holding. Market share is stable. Customer retention is on plan. And its most profitable business is
You've built the network. You've identified the champions. You've run the kickoff. You've sent the comms. Six months in, your change agent
Leo Tolstoy once wrote: "Everyone thinks of changing the world, but no one thinks of changing himself." He wasn't writing about organizational transformation. But he could
Here's a question worth sitting with: How confident are you that your organization truly understands the source of its competitive advantage? If you're like most senior
In 2025, the United States became the first country in history to export more than 100 million metric tons of liquefied natural gas in a single year. With 111 million
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